Manuka / Gathering Event Workspace
An early-stage event-planning platform is designed for professional event planners, with hosts (such as wedding couples and event organizers) and vendors (such as venues, caterers, and photographers) as secondary users. Planners today manage their work through fragmented tools — email, spreadsheets, and ad hoc systems — which creates inefficiencies and limits clients' and vendors' visibility into planning progress. Delivering a Business Model Canvas, event-lifecycle journey mapping, and a 25+ screen web and iPhone prototype.
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Define and prototype a multi-sided platform in which planners, vendors, and hosts work within a shared workspace for each event — centralizing communication, task management, timelines, and decision tracking with appropriate visibility controls — positioned as a professional tool for planners, the primary customer, rather than targeting hosts directly.
Developing a Business Model Canvas with a concise competitive scan and SWOT analysis, then 1–3 personas (a professional event planner, a host or client, and potentially a vendor) based on provided information and validated through stakeholder engagement, with empathy maps and an end-to-end journey across the event lifecycle: onboarding, defining requirements, vendor coordination, issue management, execution, and post-event wrap-up. Prototypes are built with no-code or visual tools. Experience design and UI/UX prototyping only — no software development, backend or data architecture, production deployment, or integration with live systems.
High-fidelity web and iPhone prototypes of 25+ screens covering the core flows: multi-sided interaction between planners, vendors, and hosts; the event-level workspace; task, timeline, and communication management; and visibility and access control across participants. Presented in an executive-level walkthrough of the business model and positioning, personas and journeys, the prototypes, and key design decisions and feature prioritization. All artifacts transfer to the company at the end of the engagement.