§02The Miami Method
The Miami Method is built on Bulletproof Problem Solving by Charles Conn and Robert McLean — a seven-step approach for taking a messy business problem to a clear, evidence-based recommendation. It is the framework Digital-First Lab teams use to structure their work.
01Frame a clear, bounded problem tied to the decision the partner has to make.
02Break the problem into logical, non-overlapping parts and form hypotheses.
03Focus effort on the parts most likely to move the answer.
04Turn the priorities into a workplan: what to analyze, who does it, and by when.
05Test each hypothesis against data and evidence.
06Pull the findings together into one coherent answer.
07Tell the story so decision-makers can act on it.