Flovara Social Utility Platform
A full-stack technology company that builds web and mobile apps for clients also runs its own product: a location-based social utility that facilitates real-world, in-person connections based on user intent — professional networking, friendship, romantic interest, or shared activities — and directs foot traffic to partner venues. Its value depends on how clearly the conversation with its AI assistant turns into real-world outcomes. Delivering a strengthened experience, with personas, journey maps, and high-fidelity website and iPhone prototypes.
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Rethink and strengthen the user experience of a dual-sided marketplace — users seeking intent-driven interactions and venues seeking targeted foot traffic — so the interface, flows, and interaction logic support clear articulation of intent, seamless interaction with the AI assistant, and conversion from digital interaction to real-world engagement.
Analyzing the product with the Business Model Canvas and a concise competitive scan, then developing core personas based on information provided by the company and validated through stakeholder discussions, with empathy maps, journey maps from the AI assistant through discovery to real-world engagement, and a pain-point and needs analysis. These feed high-fidelity website and iPhone prototypes of roughly 12–15 screens per persona. Experience design and UI/UX prototyping only — no software development, AI model work, data engineering or backend, or production deployment.
High-fidelity website and iPhone prototypes (about 25 screens across the personas) demonstrating how the platform meets each persona's needs, from stating intent to interacting with the AI assistant to discovering people and venues and engaging in the real world. Presented in a workshop-style executive presentation to the company's leadership.