Conversational AI for Hospitality GTM
A serial entrepreneur has built a working conversational AI platform for family-travel environments — COPPA-compliant, kid-safe, and meant to answer repetitive pre-stay questions (pets, pools, amenities, policies, property information) through a conversational booking and FAQ experience. The go-to-market hypothesis is that hotels and resorts are the strongest first target, but it still needs validating, along with how decision-makers should be approached. Delivering a go-to-market playbook alongside guest-facing and hotel-management UX prototypes.
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Stress-test the target market, sharpen positioning, and create an execution-ready go-to-market playbook — with clear market choices, usable outreach assets, and measurable tests that can be put into practice quickly — while prototyping the guest and hotel-management experiences around the existing conversational AI.
Focused market research, a competitive scan, and positioning analysis to identify priority hotel, resort, or family-venue segments, their decision-makers, value propositions, messaging, channels, and likely buyer objections. 1–3 personas — a hotel owner or management decision-maker, a hotel operations or guest-services user, and a family traveler — with empathy maps and end-to-end guest and hotel-manager journeys from pre-stay questions through evaluation, use, and escalation. Excludes managed sales and marketing execution, production software, live integration, and liability-bearing execution.
A go-to-market playbook with outreach sequences, channels, and messaging, prioritized trade shows, and concrete test campaigns with measurable success criteria, plus high-fidelity guest-facing and hotel-management design concepts — conversational flows for FAQs, property information, and booking questions, kid-safe interaction patterns with clear escalation to human support, and the operations-side experience. Non-deployable design artifacts that conceptually integrate with the existing AI platform. Presented in an executive-level walkthrough, with all artifacts transferred to the client.