Content Repurposing Platform UX
A B2B content agency that builds content flywheels for companies — podcast shows, YouTube series, and webinar programs — repurposes each long-form asset into shorter segments, posts, short-form videos, and infographics by hand, switching between social platforms, AI tools, and storage tools, and wasting time maintaining a scattered content asset bank. It is building an AI content repurposing platform, but the product exists only in bits and pieces. Delivering updated wireframes and UX, refined marketer personas, and feasible AI-agent and integration improvements.
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Take a partial MVP and drive it toward a more coherent, fully usable one for real marketers: a single-tab experience that turns one source asset into many derivative assets, keeps repurposed assets linked back to their source in a centralized content asset bank, and replaces today's multi-tool, multi-tab workflow.
Assessing the current MVP — wireframes that need updating, an initial AI agent with “kinks” that does not follow the intended user story end to end, Supabase authentication, and partial Notion and Google Drive integrations — then building marketing-manager personas, empathy maps, and a journey from uploading or locating a source asset through generating derivative assets and attaching them to the source to distributing across channels. Where feasible, fixing the agent's behavior and completing key integrations. Excludes rebuilding the product from scratch, replacing the CTO's technical role, completing every future integration, and ongoing operations.
Updated wireframes and UX, and a high-fidelity prototype of the marketer workflow — upload or locate a source asset, generate derivative assets, keep source and repurposed assets associated, and move toward distribution — reflecting the single-tab experience. Where feasible, improvements to the AI agent workflow and to the Notion and Google Drive integrations, and recommendations for future development. Presented in an executive-style walkthrough, with all artifacts transferred to the company.