Women's Neurodiversity Needs Analysis
An early-stage health-tech venture focused on women's neurodiversity and hormonal transitions is targeting the intersection of ADHD and pre-menopause or menopause, where digital solutions appear scarce — general menopause apps and general ADHD apps don't serve the combination. Women facing both turn to communities such as Reddit and Facebook groups to share frustrations and coping strategies. Delivering an independent analysis of those public conversations, translated into prioritized pain points and MVP directions for a likely mobile app.
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Provide an independent, business- and product-oriented analysis of publicly available online conversations to identify, synthesize, and prioritize the pain points of women with both ADHD and pre-menopausal or menopausal symptoms, and translate them into practical MVP directions for a differentiated digital product.
Desk-based collection and organization of public online discussions using agreed search terms and platforms, followed by qualitative coding and thematic analysis of posts and comments. Pain points are prioritized through a simple product and business lens — frequency, urgency, impact on well-being, and feasibility for a digital app — and personas, empathy maps, and journeys are built from the synthesized insights, including potential personas for the wider ecosystem such as clinics and health organizations. Excludes production app development, clinical or medical research, medical or treatment claims, non-public data collection, and formal financial modeling.
A structured report covering the target segment definition, search strategy, key themes and pain points, prioritization logic, MVP concepts, risks, assumptions, and recommended next research steps, with lightweight sketches, low-fidelity wireframes, or a simple clickable prototype illustrating key flows depending on time and skills. A presentation clearly connects public user voices to practical product opportunities for an app focused on this comorbidity.