TiE Boston Ecosystem Platform
A global nonprofit founded in Silicon Valley about 30 years ago to foster the next generation of founders now has more than 60 chapters worldwide; its Boston chapter is one of the largest and most active. It runs an equity-free, mentorship-driven entrepreneurship ecosystem spanning middle school through adult entrepreneurs — youth programs, a women's pitch competition, an incubator, an angel investor network, events, special interest groups, and New England's largest entrepreneurship convention. Its digital presence is a fragmented set of program sites. Delivering a blueprint for a unified web and mobile presence.
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Rethink and strengthen the chapter's digital presence so it is experienced as a coherent entrepreneurship ecosystem rather than a fragmented set of program sites — a consolidated website and companion mobile app for clear discovery of programs, events, resources, and communities, with stronger visibility for companies, alumni, and success stories.
Analyzing the chapter as a digital entrepreneurship ecosystem with the Business Model Canvas and a concise competitive scan of comparable entrepreneurship organizations, accelerators, incubators, and community platforms. Personas cover students, founders, mentors and charter members, investors and sponsors, and the general public, with empathy maps and journeys from discovery through program or event exploration to application, registration, and ongoing participation, plus a review of the current website structure and program sites. Experience design and UI/UX prototyping only; production mobile development, deep integrations, and backend engineering are excluded.
A Wix-ready website concept establishing a consolidated design language and information architecture for the main site and program sites, and a high-fidelity companion mobile app prototype with the same branding — covering flows such as browsing and registering for events, tracking program milestones, viewing curated resources, following success stories, and engaging with mentors. Delivered as a blueprint for future implementation, with personas, journeys, competitive findings, feature priorities, and recommendations for what belongs on the website versus the app.