Neurodiversity Aware Counselling SEO
A Canadian counselling company focused on neurodivergent adults — offering counselling, professional training for counsellors, and workplace neurodiversity training — built around a trademarked, non-pathologizing counselling framework. It is expanding beyond Canada, with the United States a priority market for counsellor training. It already has a functional website and hands-on SEO experience, so the opportunity is a more structured social media and digital marketing strategy, not a site rebuild. Delivering a positioning framework, an SEO and AI-visibility diagnostic, and a channel and campaign strategy.
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Use social media to build awareness and interest among counsellors, especially in the United States, for the company's training — with a clear positioning statement and messaging principles, a channel strategy and campaign roadmap suited to a professional B2B audience, and a coherent secondary presence for prospective counselling clients.
Working in five stages over twelve weeks: kickoff, positioning, and audience definition; a digital audit with an SEMrush-based SEO diagnostic, on-page review, and a basic AI-discoverability check, plus a channel assessment of LinkedIn, Reddit, Instagram, and others; social strategy and campaign development; nurture, measurement, and refinement, with an optional email nurture concept; and final recommendations. Analysis, strategy, and sample assets only — ongoing posting, paid media management, technical SEO implementation, and legal or clinical claims are out of scope.
A positioning and audience framework, a current-state SEO and AI-visibility diagnostic with prioritized non-technical recommendations, a social media channel strategy with channel roles and publishing cadence, and a campaign and content toolkit — content pillars, sample post copy and creative concepts, a content calendar outline, and a phased roadmap from awareness to training inquiry. Also a KPI framework separating leading indicators from conversion measures and a prioritized implementation roadmap, with an optional email nurture plan if time permits; handed off before U.S. Thanksgiving for the company to implement.