Mobile Dessert Business App & Website
A veteran-owned mobile dessert business that employs and empowers justice-impacted and formerly incarcerated individuals sells chocolate-dipped ice cream bars from electric pedal carts in busy public areas. Created digital extensions of the business through a branded iPhone app and companion website.
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Create digital extensions of a veteran-owned mobile dessert business through a branded iPhone app and companion website — strengthening the core cart business with data-driven engagement and building recurring customer relationships beyond tourism.
Used the Business Model Canvas to document the future business model and identify digital impact areas. Applied the HCD framework to build 1–2 key personas focused on investor motivations, goals, and pain points, with persona, empathy, and journey maps guiding the design of ~25 app screens and a website. Validated insights and deliverables with stakeholders through coordinator checkpoints and workshops.
A branded iPhone app prototype (~25 screens of workflows) and a companion website that amplifies the company's storytelling and community-oriented mission, presented to the founders.