Age-Graded Walking & Longevity Platform
A digital health and longevity platform measures cardiovascular effort relative to age rather than raw activity volume, built around fast-paced walking as an accessible way to improve VO₂ Max, functional strength, and long-term health. It converts wearable data into age-graded performance insights using World Masters Athletics (WMA) age-grading logic. Designed the website and mobile app concept, with high-fidelity prototypes.
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Envision and design a multi-sided digital platform (website and mobile app) that supports age-graded walking performance and longevity tracking — letting users connect wearables, see pace, heart rate, and effort as a normalized age-graded score, and stay engaged through progress tracking and community recognition.
Applied human-centered design methods — personas, journey maps, feature prioritization — to translate the health challenge into a clear product concept for two personas: everyday users/walkers and performance-focused longevity enthusiasts. Used the Business Model Canvas to document the future business model and identify digital impact areas, built persona and empathy maps to guide the experience design, and validated insights and deliverables with partner stakeholders through coordinator checkpoints and workshops.
High-fidelity prototypes and interface mockups of the website and mobile app (~25 screens of workflows) demonstrating the user journey, dashboards, and key analytics views, along with the digital product concept, value proposition, and key platform capabilities supporting behavior change and engagement. Presented to the founder. Scoped to product design and prototyping only.