GetLime Nutrition & Grocery Platform
A digital platform helps households manage diet and nutrition in a practical, cost-aware way: it learns each household's dietary needs and preferences, matches them to what local grocery stores actually have on offer — especially items on sale — and automatically generates a weekly meal plan and shopping list. The model is primarily B2C, with a B2B2C angle through dietitians and nutritionists who use it with their own clients. The product is in closed beta, focused on UX, UI, retention, sign-ups, and pricing sensitivity. Delivering a multi-sided platform design: a functional website prototype and complete high-fidelity iPhone screens.
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Design and prototype the platform as a multi-sided digital product, not a simple app, connecting households seeking cost-aware meal planning, dietitians and nutritionists working with their own clients, and potential partners such as retailers — and learn which features, flows, and value propositions support adoption, retention, sign-ups, and pricing acceptance.
Analyzing the product with the Business Model Canvas and a concise competitive scan, then building personas for households, dietitians and nutritionists, and potentially partners, validated through stakeholder discussions and supported by recorded interviews with 4–5 customer contacts where available. Journeys run from household needs and preferences through meal planning and shopping list generation to grocery decisions, plus dietitian journeys if supported. Experience design and UI/UX prototyping only — no production software development, backend systems, grocery data integration, AI model work, or production deployment.
A functional website prototype close enough to production to port into the company's preferred web environment, and a complete set of interconnected high-fidelity iPhone screens — on the order of dozens — that a mobile developer could directly implement, working together as a single platform experience. Delivered with a prioritized feature set, UX/UI choices, and documentation of the flows and design rationale, and presented in a workshop-style executive session.