Case Master AI UX Optimization
An EdTech venture building AI-driven interviewing and assessment tools for higher-education institutions and their students has a new product: an AI-proctored case-interview practice platform for product management, strategy, consulting, and other case-heavy roles. It runs timed cases, gives instant structured feedback across dimensions such as hypothesis and framework, data analysis, and communication, and benchmarks students against established frameworks. The assessment capability is well developed, but the user experience grew with rapid product expansion rather than deliberate design. Delivering a documented UX assessment and a clickable redesign of roughly 12–15 screens.
Back to archive
Examine the end-to-end student journey and redesign key screens and interaction patterns so the interface communicates structure, reduces cognitive load during timed assessment, and presents feedback in a way students can act on with confidence — including clear proctoring communication that informs rather than alarms.
Hands-on review of the live platform, supported by a concise competitive and analog scan of comparable practice, proctoring, and feedback platforms. Personas for MBA and undergraduate candidates, career services staff, and institutional programme administrators, with empathy maps and a journey from onboarding and case discovery through the timed proctored interview to feedback review and repeat attempts, plus a heuristic and usability evaluation of the current flow. Experience assessment and UI/UX prototyping only — no software development, AI model work, proctoring logic, or production deployment.
A documented UX assessment of the current flow with prioritized recommendations, and mock-ups or a clickable prototype of roughly 12–15 redesigned high-fidelity screens covering case selection, timed interview execution, proctoring communication, and dimension-level feedback with benchmarking against standard frameworks. Presented in an executive walkthrough of the assessment findings, personas and journeys, the redesigned screens, and recommendations for future development.