Athlete Mental Toughness Platform
An AI-powered health and longevity platform helps users understand and improve their biological age, analyzing personal health data to give personalized recommendations across nutrition, exercise, sleep, stress management, and supplementation. A spin-off initiative expands the ecosystem into the athletic community, introducing athletes, coaches, and teams through a focused digital tool. Designed and prototyped the website and mobile app.
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Design and prototype a digital platform — a website and mobile app for coaches and athletes — that serves as a freemium entry point to the broader health optimization platform, a showcase of its data science capabilities, and a strategic growth channel into the athletic community.
Conducted a Business Model Canvas analysis, supported by a short SWOT and competitive assessment, to guide feature design, and used the HCD framework to build solutions around two key personas — coaches and athletes — with persona, empathy, and journey maps guiding the experience design. The work lays groundwork for future integration with health optimization features such as training, nutrition, and supplements. Insights and deliverables were validated with partner stakeholders through coordinator checkpoints and workshops.
Website and mobile app prototypes (~25 screens of workflows) in which coaches register teams and manage player accounts, and athletes complete structured mental toughness self-assessments that automatically generate individual and team-level analytics reports. Presented to the founder.